SEO Latest Strategies For 2018.
With the new year just a month away, most digital marketing blogs and other SEO thought leaders are publishing their “Top SEO Trends for 2018” articles in droves.
Backlinks, rich, quality content, and focused keyword usage are essential for a healthy SEO ranking. However, these are tactics that have been crucial to search engine optimization for years and are not going anywhere in 2018 (or the foreseeable future). Let’s take a minute to move beyond these long-standing trends and take a focused look at the most critical, up-and-coming SEO strategies for 2018 and what you can do to ensure that your organic Google presence is as strong as possible next year and beyond.1. Prepare for Mobile-First Indexing.
It’s official. Google mobile searches now make up for the majority of all search queries. According to Google, between 50 to 60% of search queries now come from mobile devices. This is why the third crucial SEO strategy for 2018 is to fully optimize your website for mobile. You must optimize the mobile version of your site in such a way that it is a true equal to your desktop version in terms of content and user experience.Note: If you have a mobile version of your site or if you have a responsive site, don’t worry. There is nothing special you need to do in regards to mobile as of 2018.
Many SEO articles today mention that a “mobile-first index” is coming soon, but what does this mean exactly? To put it simply, an index is just another name for the database used by a search engine, and Google will soon begin to index data (taking it from the site and adding it to Google’s database) from a mobile site instead of the desktop site as it has always done.
We know that most Google searches are now mobile, but Google’s ranking is still focused on the desktop version of the website. Google wants to fix this, and fix it they will. Google’s mobile-first index began live testing last year, in 2016.
An official mobile-first indexing for all websites will happen more quickly than you or I probably expect. 2018 could be the year that a full-fledged mobile-first index goes into effect. If you want to invest in SEO and truly have your efforts pay off, you must begin taking action to ensure the content, user experience, and web design of your site is fully optimized for mobile users.2. Focus on Creating a Superb User Experience
SEO strategy is all for nothing if visitors come to your site only to leave after a few seconds. Thus, our first vital trend for 2018 is creating an excellent user experience on your website.
It is essential for your website to have an easy-to-navigate design, quick load time, and a mobile-friendly user interface. As we will see, making sure your site functions seamlessly on mobile is no longer optional, but rather the new law of the land in the SEO world.
The main goal of a business website is typical to draw in the largest amount of visitors possible and get them to convert. This conversion usually comes in the form of the visitor providing some personal information in exchange for receiving some sort of value in return, such as a newsletter, free course, audiobook, or study guide. Another type of conversion (our favourite kind) is a purchase. Google is increasingly gravitating towards approaching SEO and websites more as a real user and less as just an algorithm. Conversion matters!To prove the claim that UX is a top, critical SEO trend for 2018 and beyond, look no further than Google’s recently launched UX optimization platform, Optimize 360. This should be a clear signal that Google is invested in a continued, growing convergence of user interface and SEO goals. Focus on having the best all-around user experience possible for your website and you will be setting the foundation to not only rank higher in the search engine results but also have customers who will be much more likely to convert......read more
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